San Francisco Design week is the largest design festival in the Bay Area, bringing together over 40,000 designers, entrepreneurs, and thought leaders for a series of exhibits and conversations to shape the future of design. The Stanford Design School hoped to challenge the design community to embrace abiguity in the design process and boost it's reputation as a thought leader in design.
Chairigami designed a booth experience that lead participants through a narrative arc that spanned several zones. A story hallway, created by arranging a row of cardboard iPad Stands, enabled viewers to watch a diverse group of designers share their personal experiences. With an intimate arrangment of cardboard lounge chairs, sofas, and a coffee table, we created a reflection lounge that stimulated group conversation and personal reflection. The Stanford d. School booth brought in over 1000 vistors during the week-long event, initiating and supporting a conversation about ambiguity in the design process.