AAOE, the American Association of Orthopedia Executives, is a 4-day conference where 500 medical industry experts gather for professional development and networking. My Medical Images needed to launch their business by promoting a new software platform and connecting with potential partners.
Chairigami designed two zones within a 10x20 booth that helped My Medcial Images demo their product and initiate relationships with clients. A genius bar, built from cardboard standing desks, bar stools and Ipad stands, created the perfect place for software walk-throughs and group demostrations. A living room created from a rocking chair, cardboard seating, and a playtable, helped intiate more intimate conversations that were the foundation of future relationships. My Medical Images launched with excellent traction and even discovered a key partner that helped grow their business exponentially.